“Champagne of Trucks” T-Shirt

Welcome to the Highboy life. This design takes a classic American beer logo and gives it a truck-guy twist — celebrating the Highboy as “The Champagne of Trucks.” Vintage, bold, and unmistakably masculine, it’s a shirt built for anyone who loves old iron and the stories that come with it.

You’ve now found the staple tee of your wardrobe. Made of 100% ring-spun cotton, it’s soft, breathable, and tough enough for long days in the shop or cruising backroads. The double stitching on the neckline and sleeves adds durability, making it a shirt you’ll reach for again and again.

100% ring-spun cotton

Sport Grey: 90% ring-spun cotton, 10% polyester

Dark Heather: 65% polyester, 35% cotton

4.5 oz/yd² (153 g/m²)

Shoulder-to-shoulder taping

Quarter-turned to avoid a crease down the center

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide